An Era of Struggle and Alternative Technology
At the dawn of the twentieth century, the rules of the car industry had yet to settle, with electric cars, steam-powered vehicles, and internal combustion engines competing for public trust. Each technology faced its own challenges. Steam carried the risk of fires and overheating, while gasoline cars suffered from the difficulty of manual cranking, not to mention their noisy engines and harmful emissions, at a time when the infrastructure for fuel stations or long-range charging was completely absent.
Why Electric Cars Were Marketed to Women
In the absence of a clear candidate for dominance, electric car makers resorted to distinguishing their products by highlighting their unique advantages. They were clean, quiet, and, most importantly, easy to operate with just the turn of a key, requiring no strenuous physical effort. These features led companies, such as General Electric, to market them specifically to women and doctors who wanted to travel quietly at night. Many prominent society women, such as Fannie Goodnow, became among the first users of these cars by purchasing models like the Detroit Electric (Bailey Victoria Phaeton).
The Dilemma of Early Charging and Batteries
Charging those cars required innovative technologies such as the mercury arc rectifier invented by Peter Cooper Hewitt to convert alternating current to direct current, and a full charge took about twelve hours. The battery sector also ran into obstacles. The famous inventor Thomas Edison faced early failures with his leaking alkaline batteries before later improving them, while other cars relied on lead-acid batteries. Despite successful promotional tours for electric cars, such as a trip that included scaling Washington’s mountains, the appearance of the inexpensive Ford Model T and the success of internal combustion engines decided the competition in favor of gasoline, causing the first electric experiment to recede and become a fascinating page in the history of innovation.
By: Hany Sallam
Source: spectrum.ieee.org


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